Floating ads appear and move across a web page for a maximum of 15 seconds and then resolve into a standard banner.

Floating ads are not accepted in the CNN.com home page or any story pages; however, they are permitted on section main pages.

Frequency capped at one (1) ad every eight (8) hours per user. A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating banners.