Traffic Guide for CNN Network Television Commercials

Shipping Address:
Commercial Traffic Department
One CNN Center
9-South
Atlanta, GA 30303
Loading Dock # 5
Attn: George Fox
(404) 827-3924

Commercial Clearance:
(for script and advocacy approval)
Kathy Christianson
(404) 878-0466 - fax
(404) 827-5393 - phone
Kathy.Christianson@turner.com

Fax or Email Traffic Instructions to:
CNN, Headline News, Airport Network:
Rose Wang
CNNtraffic@turner.com
(404) 827-2946 - fax
(404) 827-1637 - phone

Commercial Requirements:
Effective September 1, 2007 the CNN channel will have a HD & SD feed. If a HD spot is delivered to air on the CNN channel, it will be down-converted to air on the CNN channel’s SD feed. The Headline News & Airport Network channels will continue to air in SD only.

For confirmation of tape or electronic receipt: Mediacenter.sales@turner.com (404) 878-0179.
  • Electronic delivery services: Standard Definition only via DG/FastChannel & Vyvx.
  • Physical delivery includes both Standard Definition and High Definition.
  • Tape Format: Standard Definition - Digi Beta. High Definition - HD Beta Cam & Cam SR.
  • Audio Format: SD & HD commercials require Stereo or Two Channel Mono.
  • 2 Tapes per commercial covers all networks.
  • Tapes are held for 60 days after the run of schedule and then destroyed unless otherwise notified.
  • No multi reeled spots accepted.
Instruction Requirements:
Written instructions must have the following information:
  • Date, Network, Advertiser, Product, Flight Dates, Commercial length, ISCI code, Rotation, Traffic contact name and phone number.
  • Copy revisions must be followed up with a phone call from the agency.
  • Agency must designate on written traffic instructions if the tapes are to be returned at the end of the schedule.


Billboard Requirements:
CNN, Headline News & Airport Network:
  • Static logo in EPS format and :05 announcer copy should be sent via email
  • :05 animations are accepted in Digi Beta or as an uncompressed Quicktime movie (resolution: 720 X 486).
  • Animated logo should not include audio voice-over.
  • Animations must be received 2 weeks prior to air.
  • Billboard materials are not accepted via fax.
  • Materials can be sent via email: CNNBillboards@turner.com (404) 827-3127.
Deadlines and Policies:
  • Commercials and written instructions must be received 5 business days before start of flight.
  • Billboard materials must be received 2 weeks before start of flight.
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